Times Square Alliance

Expanding the Visual Identity of an Iconic Brand

Times Square Alliance is a nonprofit Business Improvement District (BID) that maintains, improves, and promotes the Times Square commercial district.

With 2013 marking the ten-year business anniversary of Times Square Alliance, it was time to update the decade-old visual branding to reflect the changes of the neighborhood. As the sole in-house designer, I collaborated with Worldstudio design firm to create a new branding system around the still-relevant Times Square Alliance logo, designed by Ogilvy & Mather.

We expanded the logo system and extended the communications toolkit to meet growing marketing and communication requirements.

Role:
Branding, Print Design, Vendor Management